Case Studies
TYLER WINERY
PROBLEM: Tyler needed to grow their web sales, memberships, and inbound sales.
WORK: Over 6 months, Nat created new email templates, automated onboarding sequences, optimized landing pages, and clarified CTAs.
RESULT: Tyler realized double-digit revenue growth in digital and inbound channels. Their membership invitation sequence now accounts for more than 25% of new signups.
MEMENTO MORI
PROBLEM: Memento Mori needed to reach a new revenue threshold without sacrificing brand prestige.
WORK: Over 2 years, Nat moved Memento Mori from reactive marketing to a proactive, segmented, omni-channel growth system.
RESULT: Memento Mori’s annual revenue grew 60%, achieving double-digit year-over-year growth while improving profitability.
RAJ PARR WINE CLUB
PROBLEM: Build a digitally native wine club with an ever-changing array of wines, from scratch.
WORK: Memes, Instagram LIVE series, custom GIFs, and a focus on DMs converted Raj Parr’s outsized social following into recurring subscribers.
RESULT: Raj Parr Wine Club grew to $1M in revenue in less than 3 years, exclusively in the DTC channel.
OVID.
PROBLEM: OVID Napa Valley was not leveraging email automation to capture revenue and generate loyalty.
WORK: Working closely with the OVID Marketing, Sales, and Dev teams, Nat created an automated email architecture that integrates their marketing, e-commerce, and reservations platforms.
RESULT: A new, passive revenue channel that also delivers brand storytelling, promotes visitation, and improves inbox performance.
CHAPPELLET
PROBLEM: Chappellet had invested in automated email flow architecture from an outside vendor. They weren’t converting.
WORK: An in-depth analysis of the templates, structure, logic, timing, and content revealed actionable changes.
RESULT: Chappellet incorporated these recommendations into their email flow, making them revenue-generating for the first time.